Wednesday, September 14, 2011
Mission: Proofread the World
A bonanza. 2 typos in one line, with only a word separating them. (Hint: look at the 2nd line.)
I can imagine being on press for this job and just letting those typos slide by, not saying a word, because, unlike bad graphics, where there can always be a dispute, typos nowadays are solely the responsibility of the client--most printers just "capture their keystrokes."
Actually, I would have probably caught it long before it went on press and, unless I really liked the client, would have let it go and not just because I'm an ornery sort. The problem with finding a typo is that the client is very grateful that you caught that one, and pissed off when you don't catch the next one.
For a moment I was able to forget about flooring and bask in Schadenfreude. Then it was back to dealing with people furiously trying to save a bad situation and make believe it wasn't their fault. It was a lot like being at a bindery, trying to fix a job that's already been printed and none of the solutions are good.