The other day I was in our local Stop & Shop buying vegetables and fruit--peppers, onions, tomatoes, broccoli rabe, an avocado, some salad greens--nothing special, just basic foodstuffs. At the checkout counter Stop & Shop's has a policy in which the cashier, after ringing you up, has to inform you (and everyone else on line) how much money you just saved on your purchase, while circling it in pen on your receipt. On a $19 bill I saved 34 cents--the avocado was on sale for $1.66.
After her announcement of this risible savings the cashier shrugged and said, "You don't save much money when you eat healthy."
I'm sure Stop & Shop's managers would appreciate her revealing their dark merchandising strategy.
No comments:
Post a Comment